Optimised water to bring out the best in coffee
Since a cup of coffee is 98% water, its quality is essential.
Water components such as limescale, chlorine and particles affect the aroma, texture and appearance of coffee.
Choose an effective, simple, economical and environmentally friendly solution
BRITA filters reduce limescale and substances that affect the taste of water, such as chlorine. As a result, coffee machines are protected against limescale and coffee extraction is optimised, bringing out the aromas. The crema is long-lasting.
A BRITA filter is a solution that is:
- Effective: thanks in particular to its 8-position bypass, which allows precise adjustment according to the hardness of the mains water.
- Practical and easy to install.
- Economical: selling just one extra coffee per day is enough to pay for the equipment.
- Environmentally friendly: BRITA filters are recyclable.
Terres de Café chose BRITA as its partner
Christophe Servell, founder of Terres de Café, explains the importance of water quality and why he chose BRITA.
https://www.youtube.com/results?search_query=BRITA%2C+le+choix+des+experts+du+cafe
Offer your customers the best experience
High-quality water helps deliver more balanced, aromatic, and consistent beverages. For consumers, this means an enhanced sensory experience with every cup. For businesses, it helps build customer loyalty through consistently high quality, regardless of the volume of coffee served.
NEW: PURITY Brew Coffee Extra—the first filter dedicated to pour-over coffee methods
PURITY Brew Coffee Extra is a new filter specially designed for preparing coffee using pour-over methods such as V60, Chemex and cupping. These extraction methods require water with a low mineral content, particularly to develop the aromas. PURITY Brew Coffee Extra meets these requirements and guarantees baristas and roasters a suitable and stable mineral content, regardless of the type of establishment, operating conditions or region.
Dajo Aertssen, founder of Cafés MUDA and runner-up at the 2019 World Cup Tasters Championship: “First of all, PURITY Brew Coffee Extra allows me to achieve the right mineral content to bring out all the aromas and flavours of coffee prepared using pour-over methods. It reveals both strengths and flaws, which is extremely valuable, especially when analysing coffees. Its other major advantage is the consistency of this mineral content: this is crucial for anyone seeking consistent quality in the products they serve, or for roasters who want to eliminate variables from their roast quality controls.”
BRITA is a partner of coffee community associations and events.
For many years, BRITA has partnered with the SCA (Specialty Coffee Association) and has been the exclusive water supplier for the French Coffee Championships. We provide competitors with water tailored to their event and compliant with SCA standards.
We also partner with AVPA (Agency for the Valorisation of Agricultural Products), which organises the Coffees Roasted at Origin competition and the Paris Café Festival, among other events.
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